The BCMA is proud to announce the sixth installment in our monthly professional development webinar series!
Join colleagues from around the province on September 19 for “Marketing for Museums” presented by Erika Stenson (Royal BC Museum).
Visitor-centric marketing initiatives are critical to capturing competitive advantage and sustaining success. This webinar explores the concepts and tools of strategic marketing—from market segmentation and positioning to customer needs and behaviour to traditional and content marketing. You will emerge with a framework to help you develop a marketing strategy that creates value for your visitors and your museum.
How do you:
Erika Stenson is the Head of Marketing and Business Development at the Royal BC Museum. Erika joined the Royal BC Museum in 2010, bringing extensive experience in marketing and business development in both the private and public sectors. She is an alumnus of Harvard Business School, is a communications and advertising accredited professional, and has a Liberal Arts Diploma. Erika currently serves on the board for Tourism Victoria. As Head of Marketing and Business Development, Erika is responsible for building strategic business development initiatives, media relations and corporate communications, publishing, consumer research and other related activities.
Time and Date: September 19, noon-1pm
Cost: Free for members, $10 for future members
Registration and more information: https://bcmawebinar6.eventbrite.ca/